In a world of TikTok DJs and filter-fueled fame, it's rare to find a music mogul who built an empire the old-school way: with a record bag, a battered USB stick, and a little too much bass. Enter That Dubplate Kid, the self-styled "sound assassin" who went from D.I.Y radio waves to pioneering one of the UK's most electrifying independent event companies — One Love Promotions Ltd.
Who is That Dubplate Kid, really? Is he a selector? A promoter? A meme come to life? All of the above, depending on the night.
Let’s rewind.
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Humble Beginnings: Pirate Radio, Chicken Shops & Cheap Turntables
That Dubplate Kid (whose real name he refuses to reveal, saying only that it rhymes with “riddim”) began spinning records out of an East Reading semi where the only acoustics came from neighbours banging on the walls. “I didn’t have decks,” he tells us. “I had dreams, bare hunger, and a second-hand sound lab and a D.I.Y pitched turntable. That was enough.”
Starting with student radio shows and underground local parties, his sets were legendary, with a rich texture and tapestry of sounds.
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In 2021, fed up with dodgy promoters, broken toilets, and worse sound systems, That Dubplate Kid decided to go legit. He teamed up with a ragtag crew of MCs, sound engineers, and one surprisingly organized accountant to launch One Love Promotions Ltd. Their mission? To bring proper bass, proper vibes, and proper toilets to the UK’s dance floors.
Their early flyers were hand-drawn (literally), their venues were questionable (“One club had a goat in the back. Still don’t know why,” he says), and yet the vibe was unmatched. Word spread fast. You weren’t at One Love’s nights unless you wanted to feel FOMO deep in your soul and your shinbones — courtesy of subwoofers that were probably not legal in five countries.
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Dubplates, Diaspora & DIY Glory
That Dubplate Kid’s secret weapon? His dubplate collection. The man has exclusives from legends you thought retired in 2002. Reggae, jungle, grime, afrobeat — he blends genres like your mum blends mango smoothies: with soul and zero apology.
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The Business of Vibes (and Vice Versa)
Now, One Love Promotions Ltd isn’t just a party crew. They’re a full-fledged event agency curating cultural carnivals, underground raves, and pop-up dubplate sessions in secret locations.
They’ve also started mentoring young artists, giving them platform and press in a world that still overlooks the grassroots. “You don’t need a label,” says Dubplate Kid. “You need love, you need hustle, and yeah… a sick drop at 1:37 into the set.”
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What’s Next? Global Takeover or Glorified Sound Clash?
2026 looks spicy. One Love Promotions Ltd is eyeing an EU tour, a documentary and a collaboration album that promises dubplates, disco edits, and — somehow — bagpipes.
“That Dubplate Kid” remains elusive, eccentric, and just a little bit extra. He’s the type to show up to a board meeting in slippers and sunglasses but still close the deal. You get the sense he’s winging it all — and winning anyway.
In an age where music sometimes feels algorithmically beige, That Dubplate Kid and One Love Promotions are still painting outside the lines. Loudly. And possibly in neon.
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Final word?
If you hear bass rumbling three postcodes over and smell jerk chicken in the air, odds are there’s a One Love party nearby. Get your skank shoes on. And bring earplugs. Just in case.
Enter: One Love Promotions Ltd – Not Just Another Flyer on the Wall
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At ONELOVEPROMOS, we pride ourselves on bringing together the best in live entertainment. From up-and-coming artists to chart-topping superstars, our lineup always delivers. Check out our performer lineup and get ready to experience the best in music, comedy, and more.
Lady Lu is a Glastonbury-based drum & bass DJ with bass in her bones and mischief in her mixes. Repping One Love Promotions Ltd, she brings high-energy sets stitched together with razor-sharp selection, rolling low-end and a playful sense of chaos that keeps dancefloors guessing.
Raised on rave culture and fuelled by late-night rave spirit, Lady Lu blends deep, dark rollers with jump-up swagger and unexpected curveballs—because predictable is boring and bass should always surprise you. Whether she’s shelling it down in an intimate underground space or lighting up a packed crowd, her mission is simple: unity, movement and pure, unfiltered vibes.
Known for her infectious energy behind the decks and her no-nonsense love for the music, Lady Lu doesn’t just play drum & bass—she lives it. Come for the bass, stay for the smile, leave with your legs aching and your soul buzzing.
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